ENERGY, PROVOCATION AND FREEDOM.
WE AT STARTUP WEAR BRAND STRONGLY BELIEVE THAT BEYOND SOCIO-CULTURAL DIFFERENCES, STORIES AND MEMORIES ARE THE BASIS OF EACH OF US GROWTH, AND DEFNISE THE WAY WE SPEAK, ACT, THINK, AND LIVE. EACH COMPANY HAS A SERIES OF PRODUCTS THAT EXCEED THEIR TIME, "SYMBOLS THAT, ALTHOUGH BELONGING TO A CERTAIN PERIOD, ARE ABLE TO SPEAK DIFFERENT LANGUAGES".
LOOKING BACK IS NOT AN EXPRESSION OF NOSTALGIA FOR THE PAST, BUT REPRESENTS AN AESTHETIC VISION THAT FAVOURS A GREATER RECOGNITION OF PRODUCTS, THEREFORE A STRONG EMOTIONAL- SYMBOLIC RELATIONSHIP IN OUR MEMORY.
THERE ARE ELEMENTS OF A UNIVERSAL HISTORY AND SPECIFIC COMPONENTS IMMEDIATELY RECOGNIZABLE AS STARTUPS.
CONSTRUCTIONS, MOTIFS, COMBINATIONS OF COLOURS, ELEMENTS THAT EMPHASIZE AN OVERALL PRE- EMINENCE OF STYLE, A TIMELESS PRE-EMINENCE
