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Hello Food Business Owners,
Your livelihood and hard-earned reputation are at stake. The rise of delivery apps and food aggregators may seem like a boon for your business in the short term, with an increase in orders and potential new customers. However, the long-term consequences of relying on these platforms can be devastating.
By not having access to vital information about your customers and their ordering habits, you risk losing touch with your loyal customer base and unknowingly paying commission for orders from customers who would have otherwise placed orders directly with your business. This not only undermines your profit margins, but also your reputation among your loyal customers.
Furthermore, the safety of your popular menu items and recipes is also at risk. Without patent or intellectual property protection, these trade secrets are vulnerable to being replicated by competitors. The emergence of ghost kitchens, operated by food aggregators, raises concerns about the replication and sale of your popular menu items to your own customers.
Don't wait until it's too late to take action. Act now to ensure the longevity and success of your business, protect your reputation and safeguard your trade secrets.
