Blue Star AR bridges the gap between physical and digital marketing.
Using Augmented Reality and image recognition, Blue Star AR adds dimension and interactivity to communications and provides a powerful tool to build brand engagement and activate marketing programmes.
By connecting physical marketing to digital platforms, Blue Star AR:
- Brings measurability to offline elements of the marketing mix such as mailers, flyers, billboards and point of sale materials
- Removes friction between offline marketing and eCommerce platforms to drive puchase
- Improves ROI of the entire marketing ecosystem
